USA

This dissertation investigates the dynamics of production surrounding United States Spanish-language television by analyzing the strategies followed by newcomer Azteca America in it attempts to become an attractive television option for latinos. Given the scarcity of research on the production approach of U.S. Latino media, this study interrogates the site of production of Spanish-language television—that is, the site in which professional routines and presumably legitimate knowledge about audiences are the basis for the reproduction of particular representations of Latinos in the United States. The incursion of Azteca America into this realm allows me to reflect on the structural and complex relationship between the U.S. Latino and Mexican television industries.