Título:

The expanding cult of candidate personality: An ethnographic content analysis of gender and race in political advertising of Mexico and the United States

Autor:

MARTÍNEZ CARRILLO Nadia Ivette

Editor:

The Pennsylvania State University

Fecha:

2013

Tipo:

Tesis

Formato:

174p.

Idioma:

en

Descripción:

USA

The 2006 Mexican presidential election and the 2008 U.S. presidential election are valuable opportunities for cross-cultural comparative research. Hillary Clinton and Barack Obama, a woman and an African American man, were two candidates in the United States. Patricia Mercado, a woman and strong defender of minorities’ rights, was one of the candidates in Mexico. This dissertation used a comparative ethnographic analysis of these candidates’ political advertisements to identify the framing devices that female and minority candidates utilized in their self-presentations to audiences. The findings show that candidates in both countries use similar frames and tend to emphasize personality traits over issues and policies.

Materia:

Análisis de contenido

Política

Elecciones

Análisis comparativo

Mujer

Fuente:

PhD Thesis (Mass Communication)