Reino Unido

In this article, we analyze through a political economy of communication lens the historical and political contexts in which the #YoSoy132 movement emerged, the concentration of Mexican media system and the possibilities offered by social media to young people, situating the issue of media democratization at the centre of the #YoSoy132 struggle. Drawing on two groups and four individual interviews, we also focus on the dimension of student´s communication practices in order to provide a more nuanced evaluation of the role played by digital media inside the movement.