Monterrey

The success of 50 Shades of Grey was a controversial issue within Mexican audiences, because it represented a liberal perspective of women’s sexuality within a conservative- Catholic society. This study presents the results of 587 surveys and 5 focus groups with Monterrey’s population, which main objective was to recollect information on the social representations of romance and their relationship with what is portrayed in the film 50 Shades of Grey. Findings show that most of the identification of the audiences with the story was based on the expectations of the traits that romantic partners should have, are similar to what is found in Christian Grey and Anastasia Steele.